Strategic Pricing and Market Positioning – Q1 2025 Overview
The first quarter of 2025 has presented notable challenges across the real estate market, impacting all property types. Elevated inventory levels have created a buyer-driven environment, with an abundance of options increasing competition among sellers. This surplus is particularly evident in the surrounding areas of popular beach destinations, where over-supply is placing downward pressure on prices. However, this environment also opens the door for strategic acquisitions—particularly for those relocating or seeking lifestyle-driven purchases.
In this shifting landscape, pricing strategy must be both deliberate and demographic-focused. Older buyers with greater financial flexibility continue to play a pivotal role, especially within the luxury segment. This group is actively engaging with the market, but remains selective. Luxury properties that are well-positioned—both in terms of value and presentation—are moving quickly.
Demand in coastal markets remains steady, with touristic zones and properties close to the beach showing consistent activity. When pricing aligns with perceived lifestyle value, buyers are quick to act—underscoring the importance of location and pricing precision in these areas.
Looking ahead, we hope to see more buyers in mid-range and rural markets. Properties in the surrounding areas of the beach are typically attractive for families relocating to Costa Rica. Sellers in these segments are increasingly open to negotiation, creating opportunities for creative deal and added value for more budget-conscious buyers. That said, some sellers remain anchored to 2021 price expectations. These properties, often overpriced in the current climate, tend to linger on the market, highlighting the widening gap between perceived and actual market value.
In today’s market, working with a knowledgeable real estate professional is essential for accurately assessing the value of any property you plan to buy or sell. Only a professional and experienced agent with access to comprehensive data—like those of us at RE/MAX using our own MLS system—can provide a precise, up-to-date market evaluation based on comparable sales and current trends.